Human Powered Article Spinning
ROLE: UI & UX Designer
About HumWriter
HumWriter is an application for article spinning. Article spinning is a writing technique used in search engine optimization (SEO), and other applications, which creates what appears to be new content from what already exists. Content spinning works by replacing specific words, phrases, sentences, or even entire paragraphs with any number of alternate versions to provide a slightly different variation with each spin - also known as Rogeting. This process can be completely automated or written manually, HumWriter does it manually.
The Project
To create a place where clients looking for articles can come and access the already written articles or request for the new according to their requirements.
Target Audience
Clients looking for articles and article writers.
Problem Statement
Problems for Clients
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Not able to get good articles.
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Automatic article spinning is not giving desirable results.
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Articles need to be written on some specific guidelines, need some professional article writers for that.
Problems for Article Writers
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Not a good platform to sell written articles.
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Fear of article stealing.
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Not a proper system to rewrite the article and sell it.
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Many articles got wasted as clients decline them.
Solutions
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A unique system for both clients and article writers where both can achieve their objectives.
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Clients can access the list of quality articles written by professional writers and buy them.
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All articles will be re-written by humans with no automatic spinning.
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Clients can give origional articles for re-writing and specify their guidelines and requirements.
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A secure system that will stop the stealing of the articles.
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Rejected articles can be put on the list of articles for sale and there would be a high chance that other clients may buy them.
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Smooth & secure payment system for clients.
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Article writers can easily track their payments and withdraw their funds.
User Personas
Clinton Smith
Goals
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Increasing hits on the company website.
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Pitch the sales for the company.
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Posting rich articles for SEO purposes.
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Finding a better way to spin viral articles.
Demographics
Age
Location Education
Job Title
Family
47
Dubai
BE, MBA
Sales Executive
Married, 3 kids
Frustrations
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Not able to achieve desirable results from automatic article spinning.
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Don’t know any professional article writer who can re-write the articles by following the given guidelines and instructions.
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Very tough to get good quality re-written articles on time to post them on the company blog.
Scenario
Clinton is an experienced Sales Executive working for an MNC based in Dubai. He has to increase the sales of his company which runs an e-commerce business. He wants more users to arrive at the site in different ways and one of them is through article search. He marked several articles which can help a good number of users to land on the page and then several of them may buy products from the website. But due to Google policy, he can’t use those same articles for SEO purposes, for that he needs to change the wordings of those articles, in short, those articles need to be re-written. He is looking for a manual article spinning system for this purpose.
“Want a system for manual article spinning.”
Goals
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Finish his MBA and get a job in MNC.
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Make some money from a part-time job.
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Looking for a proper platform where articles can be re-written and earn money.
Demographics
Age
Location Education
Job Title
Family
26
Mumbai
Graduate, Pursuing MBA
Student
Single, Living with friends
Frustrations
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Lack of good platforms where re-written articles can be sold.
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Many a time client takes an article and then says he doesn’t like it, fear of article stealing in such cases.
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Don’t know how to find good clients.
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Several articles got wasted as clients decline them.
Scenario
Kaushik is a passionate young man who studies in a prestigious college in the city. He wants to take some responsibility on him for his daily expenses for that he is using his knowledge of article writing. He is good with the English language and trying his chance to re-write the articles and then sell them out. But he is not able to find any application which ensures him a proper system of manual article spinning, which also takes care of his payments. He also wants to concentrate on his studies, so he is looking for a platform that helps him to earn some money without wasting time in searching for clients, etc.
“Want to earn money but without harming my studies”
Kaushik Dev
Process
Because of the problems with automated spinning, it is very high demand for manual high-quality article spinning, HumWriter fulfills this requirement.
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​Writers can sign up and write articles and get paid for their job. Clients can also create their account and buy already written articles or put a request to write a new one by telling their requirements and submitting the origional article.
UI Solutions
An interface was required to handle both clients and writers. We have decided to create separate logins for both of them.
Home Page
A Few Client screens:
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Welcome Page from where the client can select his actions.
2. Article submission page.
3. Page for buying credits.
4. After the submission page
5. Pages showing the article done which he has requested for and the actions related to it
6. Article Marketplace from where the list of the articles for sale can be accessed
7. Client Dashboard
8. Profile Page
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